brand identity & packaging of GARGLETAN

Brand Identity & Packaging

Welcosmi ㅣ 2020

Gargletan is a natural, tablet-form oral cleanser and freshener that combines brushing and gargling in a single step. The symbol works on multiple levels simultaneously: the shape of the letter G, an abstracted mouth mid-gargle, and a playful nod to Pac-Man — as if devouring the bacteria within. Embedded in this single mark are the product's most distinctive qualities: its tablet form, and its unique edibility — a feature no ordinary mouthwash can claim.