Branding of Parbleu

Naming, Brand Identity, Packaging, Signage, Display Materials

Parbleu  l  2015

This is a brand identity work for a select shop located in Seoul. Parbleu pursues a unique pleasure and beauty, especially selling the doll pendant collection of Servane Gaxotte, a French jewelry designer. Parbleu is an exclamation in French that means “Yes, of course!”. When something surprising is difficult to explain in logic, people shout “Parbleu!”. Parbleu’s identity was designed with decorative patterns using geometric figures to express the joy of extraordinary imagination.