brand identity of DE:GEN

Brand Identity & Application Design 

DEGEN ㅣ 2025

DE:GEN is an AI-powered design generation solution built for designers. In East Asian tradition, a comet carries the meaning of sweeping away the old to make way for the new — and from this, the concept emerged: a designer's brilliant new ally, arriving like a comet. The symbol translates this idea into form, intuitively rendering both the luminous trail of the comet and the orbital arc that marks a journey into uncharted dimension. In the logotype, the two words — Design and Generator — are joined by a colon, the universal prompt symbol, grounding the mark in the language of AI and the act of creation itself.