brand identity of NUVAIV

Naming, Brand Identity & Application Design 

NUVAIV ㅣ 2025

NUVAIV is an athleisure brand that dissolves boundaries — seeking harmonious connection between everyday life and movement, style and possibility, the individual and the community. The logotype channels this spirit through two distinct energies: the fluid, linear flow of the lowercase n, and the dynamic Up & Down rhythm born where the diagonals of the uppercase V and A meet — together embodying the inner vitality and aliveness that NUVAIV stands for. The monogram pushes this further, distilling the interplay of verticals, diagonals, and curves from N and V into a mark of pure rhythmic tension.