Gwangju Holim

Key Visual Design (Poster, Photozone & Banners)

Gwangju City Cultural Foundation ㅣ 2024

Gwangju Hollim is a gugak fusion variety show staged in Gwangju, Gyeonggi-do — a performance where traditional Korean instruments and contemporary music converge to capture the city's singular spirit. Under the slogan "Millennial City Gwangju, Singing Hope," the wordmark renders Holim — meaning "to be drawn in by charm" — through typography that merges sweeping cursive swashes with fluid, embracing curves. The key visual pairs bold magenta against its complementary green: a chromatic tension that speaks to the electricity of tradition meeting the present.