Brand identity of Hello coaching

Naming, Brand Identity & Application Design 

Hello Coaching ㅣ 2024

This is a brand identity project for Hello Coaching, a coaching service that guides people toward deeper self-understanding and inner balance. The brand essence, "Find Your Own Sunshine," shapes the entire visual language — from a sunrise-inspired symbol mark that represents each person's unique light, to a vibrant multi-color palette that reflects the diversity of individual journeys. The logotype features paired circular letterforms symbolizing harmony and wholeness, while the flexible symbol system adapts across various expressions to embody the brand's inclusive, energetic spirit.