corporate identity of guoh

Corporate Identity, Stationery

GUOH INC. ㅣ 2024

This is a corporate identity project for GUOH, an arts and culture creative lab specializing in performance, festival, and content production. The symbol mark is built from a geometric interpretation of the Korean consonants 'ㄱ' and 'ㅇ' — the initials of the name 구오 — filled solid within forms made of straight lines and curves. The tension between the two shapes mirrors GUOH's dual nature: sharp, angular productions and fluid, all-embracing events. The identity system spans business cards, signage, ID badges, and stationery, unified by a bold red that speaks to the decisive energy and creative courage at the heart of the brand.