Gwanak Gang Gamchan Festival

Key Visual Design (Poster & Banners)

Gwanak Foundation for Art & Culture ㅣ 2023

The Gwanak Gam Gang-chan Festival is Seoul's defining historical-cultural celebration, honoring the patriotic spirit of General Gang Gang-chan — the legendary warrior of Goryeo. Conceived under the theme "Gang Gang-chan's Invitation: Where Stars Converge," the visual identity imagines countless stars — each distinct in form — assembling into the General's statue at Nakseongdae. The familiar silhouette anchors public recognition; the geometric language redraws it in a sharper, younger light.