Branding of Mahlwerk
Coffee Grinder Museum

Brand Identity, Signage and Stationary

Mahlwerk  l  2020

This is a brand identity project for Mahlwerk, a coffee grinder museum and café in Seoul. Mahlwerk — meaning "grinder" in German — exhibits over 800 European coffee grinders from the late 19th and early 20th centuries, setting it apart from conventional café spaces. The symbol merges a solid rectangular form representing the museum space with a grinder handle, while the logotype integrates the shape of a grinder blade into the letterforms — together evoking the quiet weight of objects that have held time.