Branding of Mahlwerk
Coffee Grinder Museum

Brand Identity, Signage and Stationary

Mahlwerk  l  2020

This is a brand identity work for a coffee grinder museum and cafe located in Seoul, Mahlwerk. The work covers packaging for cups, signage, and stationery design. Mahlwerk is different from the other typical cafes in that they exhibit over 800 European coffee grinders from the 19th century in the store. The symbol mark combines a heavy square with a grinder handle to symbolize a coffee grinder museum and the logotype implies the blade shape of the grinder. It expresses the traces of accumulated time.